The national summit of the highest award of management with the approach of social responsibility was held on Wednesday, December 22, with the presence of the officials and exemplary businesses of the International Audio and Television Conference Center.

International Relations Think Tank: Dr. Bahmani, the former head of the Central Bank, Dr. Abbas Shoukti, the deputy of the Iran Labor Center, Dr. Maryam Bagheri, the deputy of Iran’s Women and International Affairs, and Dr. Zavari, the director of the International Relations Think Tank, were present in this conference.

Dr. Meisham Shafiei, associate professor and faculty member of Tehran University, as the first speaker of the conference, stated: In order to create recommendations in the society, it is very important to have three axes of thinking, skill and knowledge in the society, which work knowledge with the university, skill with the industry and The way of thinking that takes place by creating such conferences.

She continued: Our goal in this conference was for some people to get an attitude towards some issues, and there is no place for knowledge and skills here, and only people’s attitudes are taught.

This marketing and business lecturer stated: Social responsibility of companies was one of the topics of the conference, and my point is that people are not supposed to spend money and have no return, and I expect them to know that this is an alternative to advertising and the future of businesses. Of course, as a result of development, it will be for themselves, society and the environment.

Shafi’i stated: The purpose of these conferences is to strengthen awareness and create a mentality that is taught along with knowledge and skills.

After her, Dr. Zawari, director of the think tank of international relations, gave a speech on the functions of artificial intelligence in the field of management with a social responsibility approach.

According to him, social responsibility is one of the most important competitive factors in the sustainable development of companies, including those related to business ethics, which companies do beyond their financial interests to protect and develop the society in which they operate. give Thus, in the era of artificial intelligence, organizations and companies can use this technology as a powerful tool to manage resources, optimize processes and improve their performance, which, of course, along with countless opportunities, also present challenges for companies in will find

According to this artificial intelligence researcher, one of the most important functions of artificial intelligence is that it can provide better human resources to business managers, and through artificial intelligence, more information is provided to managers, as well as the topic of communication with customers and interaction. with them and review the shopping experience and opinions and finally improve the business services accordingly. Zwari continued: Artificial intelligence makes decisions more quickly, and communicating with stakeholders, setting up after-sales services are other functions of artificial intelligence.

This researcher also pointed out the challenges of using artificial intelligence and said: reducing dependence on human resources due to the mechanization of services is one of the most important challenges that can face organizations in addition to temporary opportunities. Artificial intelligence provides companies with the possibility to maximize their profit margin by building fully intelligent production lines based on the activity of robots without the need for human labor. However, if these people know that such a situation will lead to an increase in their profits in the short term, but in the long term, by weakening the income stream of the society, people will not have money to buy their products or services, and finally, in the long term, they will The companies that will suffer are likely to rethink their approaches.

According to him, the violation of privacy and misuse of user data is another concern that will ultimately cause people’s distrust. In a situation where artificial intelligence, on the one hand, has minimized the dependence of industries and organizations on the labor force in many areas, and on the other hand, access to large amounts of customer data has made it possible to analyze the most private layers of people’s lives and personalities. How companies and organizations commit to their social responsibility can play a key role in their reputation and differentiation from other competitors.

At the end of this ceremony, exemplary business leaders were honored and in the presence of Dr. Bahmani, the former president of the Central Bank, Dr. Zawari, director of the international relations think tank, Dr. Shafiei and Mrs. Bagheri, a certificate of appreciation and a statue of the conference were presented to the managers of the top companies. became.